Marketing your Business
Microblading and Permanent Makeup
After finishing programs microblading certificate course (training) it is very important to know how to market yourself and your business. In this article you will find the list of ideas which will help you to start.
1. Be confident about your work
Before you get your first client, make sure you are ready to perform at your highest level. As known, word of mouth is the best advertising, and you will really need good reviews of your services from the very first clients. Practice as long as you need, the time you spend for that will pay off later.
2. Free service exchange
Try to use your treatment as payment to the professionals in exchange of exposure. Just like your first clients, such professionals who own beauty salons, fashion boutiques or work as beauty therapists could be a great source of advertising, as they already have an established base of clients who could become your clients in the future.
3. Team up with the beauty bloggers
Make an internet research on the best beauty bloggers in your area and offer them the free treatment in exchange of mentioning you in their blog. Make sure to choose only those bloggers, who`s channel is already established and they have a good number of followers.
4. Send birthday cards
When you start getting your first clients, it is a good idea to ask their birth dates, as sending him a birthday card will be a reminder about your services.
5. Email newsletters
Sending emails with news and promotions will always keep you in client`s mind and will work as an advertising for his family and friends as people might share your promotion deal with them.
6. Ask clients`s social media profiles
This information can be even more useful than emails as all the promotion and deals you publish on the client`s page will be visible for other people and can attract new clients.
7. Start a video blog
You may record before and after videos of your work. Post it on youtube and you social media.
8. Sponsor a party or a charity event
Organize and host in event. This will attract new potential customers and spread the word about you and services in the community.
9. Advertise yourself on social media
Well known, that social media is a very powerful source of advertising. Try to post deals, promotions and pictures of your recent works on a daily basis.
10. Build your relationships with beauty forums
Being a part of beauty forums also may help to promote your services. Read the questions people ask, answer them and post an interesting articles that could help them.
11. Ask clients to review you service
Online rating of your services is a very important part of promotion. It helps potential clients to see how good your treatments really are and will build the trust.To help clients to leave a review you may hand out flyers with the information on how to do it and where to post it.
12. Create a stand out window display
If you own a salon, you may decorate the windows to attract people inside. It might be a holiday display which will make people stop to take a picture of it and then share with others.
13. Organize a contest
Your may create a contest on social media among potential clients. As a prize use free products or treatment vouchers.
14. Create a referral system
Reward your clients for their referrals. You may offer a percentage off, free treatment or a gift as an appreciation for the new clients.
15. Maintain your website
Never forget that website represents your company online. It is very important to update the information on it with new deals and pictures/videos.
16. Collaborate with photographers
Many photographers will offer their services in exchange of using the models you styled in your salon to photograph them. When they post these pictures online with a tag on your salon. If you are lucky, you may meet a published photographer and see the picture of your salon on the cover of some fancy magazine.
17. Work with models
Offer your treatment to the established models or actresses who will advertise your services just by posting pictures of themselves on the social media.
18. Follow up messages
Once you have a base of clients with their emails, social media profiles and telephone numbers, dont forget to send a follow up message with a reminder of a touch up or see if their want to book a new appointment.
19. Do the research
By doing constant research on the news in the beauty world you will never miss important events or the novelties which maybe very useful for your career.
20. Always stay professional
Although you might want to be always on top, don`t run down other professionals or salons as there is enough space for everyone.
Helping business and personal brands with Social Media Marketing.
SEO, SMO, SMM – https://www.linkedin.com/pub/
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